Have you ever evaluated where your website stands? Are you getting the due you deserve? Today it has become crucial to weigh your brand presence & fluidity. Let’s take a look at what other people are heading towards, presently. Most designers follow the same old mantra for designing a website. Funky, cool & attractive website designs are the only words you would possibly be hearing from the mouth of designers. Let’s move 5 years back from now. Wired desktops, big chunky CPUs and entangled wires to run the internet were the kings of their time. But to their bad luck, soon the princes of advanced technology kicked them aside in the dark storerooms of our homes. Tablets, Smart Phones & laptops are the new shining rulers of the gadget world and the web 3.0 revolution is just around the corner.
Today, most websites are accessed through Smartphones and tablets. Almost everyone has an internet-enabled mobile device, you cannot imagine a life without these much-loved gizmos of the present times. With the advent of social media, QR scans, AR/VR and other new trends that keep on appearing, it may not be wise to concentrate only on designs to make your move in the market. Websites have not remained mere web pages; they have become strong foundation stones for building your brands worldwide. It is not just buying & selling your product, you are not here to just fill your pockets but to provide your customers or users with the experience they truly deserve. It is all about building brands, communicating with your customers and building interactive experiences not websites.
As now modes of access have changed and the mindsets of customers have expanded the main challenge now lies in how to create web experiences tailored to devices. If you are thinking it will be difficult? Then you are right here, the new design approach should not be just to create websites that fit any size of the screen but to create an experience tailored for that particular device. The aim of this refreshing break from traditional web designs is to connect your customers with your brand no matter what technology-driven device they are accessing. This small shift in how your approach, your design will enable you to create a functional yet unique experience tailored for that particular device, be it a PC, Laptop, iPhone, iPad, Android phone, Smartphone, tablet or tabs. Now you must be scratching your head about how to go about creating such experiences. Well, Don’t think too much, take the following design philosophy into your ideation process:
1) Anywhere, Anytime
With adaptable web design, a refreshing breakthrough in designing has made it possible to reach your users at any corner of the world and at any time of the day. You never know your prospect may be travelling in the metro when you caught his attention on his Smartphone. The possibilities are limitless. Then why leave even a single one? No matter what gadget they are on, they can effortlessly read and navigate through the website. Your brand becomes more approachable & easy to explore which in turn benefits you with higher ROIs & brand building. You could be the best brand one day. Let’s hope for the best while doing the best for our brands.
2) Quality Experience – Takes your trade up
This was not possible earlier, but now it is. You are lucky enough to get an opportunity to tell the story of your brand interactively. You cannot imagine the extent of trust you can win from a user with a matchless quality experience on your website. Consistent quality brand experience, without unnecessary jumps to irritating pages, has an everlasting positive impact on the users resulting in an increased will to buy the products from you.
3) Maintain to Sustain
Development, support and maintenance of your brand are as smooth as butter on a hot knife. Standardised testing of all your devices to maintain the quality you have promised to your users.
Adaptable web design displaying your brand story is one of the keys that will surely unlock a wide world for your brand. Be adaptable to make your Brand experience adept & taste the sweetened success soon. ALL THE BEST!!!