Have you ever thought about why your favourite brand has beaten up other brands offering you the same thing? I know that most of us haven’t. Is it the feature of the product? But what about the brand that is providing you with the same or more features in its product? Quality, features, goodies and freebies don’t hold the desired value unless, until these are communicated well. It is only when you can relate to the brand, you give the brand your unconditional appreciation.

There is no strict formula to engineer a strong relationship with your audience. No portion exists which can make people fall in love with the brand or offering you are providing to the users. Relationships with brands are no less than instant magic. Presenting your brand’s essence in the form of a storyline is an interesting and effective way to create that magic in the hearts of your audience.

Here are some of the golden rules that will drive you to the creation of a brand story to cultivate long-lasting relationships:

1) Introduce your brand concept with your profile

First of all, just give a quick makeover to your mindset and turn to the direction that you are here to build relationships, not a useless stack of contacts. We all are aware of the fact that the first impression is the last. Make your first impression the best impression with a genuine introduction of your brand in one or two snappy lines.

There is a simple rule to remember if your brand concept or purpose cannot be explained in a line or two, it’s time to chalk out your brand essence again. After a grand yet sophisticated opening to your brand, explain how you came into existence, and how a group of people made it possible for you to realise your dream. You have the power to set the type and level of expectations by using the space intelligently with your story to let the connection with users begin.

2) Share what advances the story

As the connection has now begun through the short yet expressive bio of your brand, share content which helps you advance the story. In case you have chosen the tunnel of social media networks to reach the main hub of relationships, you can post content which encourages exploring, engaging and interacting with your brand. It is all about emotional bonding.

You can invite user attention with interesting facts and figures but try to craft them into a soulful story. This approach displays the content in a relatable form making recalling an instant action for the users. Melody Beattie said that if. Share from your heart, your story will surely touch people’s hearts. This approach is not only confined to the boundaries of what content you want your users to know but what kind of feeling you want your users to experience.

3) Make it about your audience, not about you

You must have come across a person who could not stop praising himself. How do you feel around that self-obsessed individual? You may like giving him a high five on his face for making such a vain effort to brag about himself. The same you would receive if you try to force your brand on your users.

There is a wise saying, “Treat people how you want to be treated”. If you want users to care about you, care for them first. Care is the seed you sow to reap long-lasting relationships in the future. Tell them you understand their problems and care enough to come up with a solution to make their lives better. A story with hollow boastings will drop you down in the eyes of the user rather than connecting you in a single wreath of care, trust and connection.

Not necessary to be a writer to explain the emotions behind what belongs to you

Don’t be afraid, you need not be a scholar writer to pen down your brand story brimming with genuineness, emotions and connection. As said by the well-known Greek sage and Stoic philosopher, Epictetus, “If you wish to be a writer, write.” A writer does not have miles of vocabulary in his creative bag but one who delves deep to understand the spirit of the people he wishes to influence through picturesque words.

Anything which belongs to you holds words in your heart. It is not difficult to showcase the vision behind the creation of your brand. Just scribe how you feel about the brand and encourage user involvement by explaining the background of your innovative breakthrough. Don’t fake, just be real in what you communicate.

In the end, it’s not about how many users you attract, it’s about how many users you can attach to your brand. Storytelling is a time-tested weapon that connects people faster than any other approach followed to communicate the real essence and true meaning behind anything that relates to the world. If they can find their shadow in our brand, they will connect for sure.